Apple Watch roars back with its best sales quarter yet (AAPL)

pulse

March 2, 2017 4:47 PM

Is Apple Watch actually a hit?

After a 2016 which saw Apple Watch sales fall on a year-over-year basis for multiple quarters, Apple CEO Tim Cook recently said that this past holiday quarter was the Apple Watch's best sales period yet.

A new estimate from IDC backs that up, finding that Apple shipped 4.6 million Apple Watches during the holiday quarter. Apple doesn't release official sales figures, which means IDC's estimate is among the most reliable indicators.

IDC analysts are practically gushing about the updated Apple Watch Series 2, the new model, which was in short supply last holiday season:

Here's the IDC chart:

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