Twitter’s power users are helping to push the platform’s daily users higher, even as monthly active user (MAU) growth underwhelms.
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Twitter’s most active users are golden opportunity for advertisers (TWTR, LNKD, SNAP, FB)
Celebrities, journalists, influencers, and other trendsetters are some of the most engaging personalities on Twitter, and the amount of content they share and post on the platform makes them power users. Some brands on Twitter also run high-profile accounts that reach millions of followers, and tweets can have a high impact on brand perception. This means that developing content users want to share and retweet can go a long way in establishing strong connections with Twitter’s most engaged users and other potential customers. Power users are more likely to get consumers to share content, and are more trusted than intermittent sharers.
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To better leverage Twitter’s engaged base, brands need to develop more appealing content — like live video — that its users will be excited to share.
Check out more from BI Intelligence’s Digital Trust survey:
- Half of millennials think YouTube has the most annoying ads
- People don't trust YouTube, but they can't look away
- Snapchat tops Facebook and Twitter for online privacy
- Millennials are still most likely to share content on Facebook
- YouTube scores higher with older age groups than millennials
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