Microsoft is expected to announce on Wednesday morning that Windows 10, the latest iteration of its flagship operating system, now runs on over 500 million monthly active devices. That's up from 400 million the last time we got an update in September 2016.
Microsoft is now halfway to its most important goal for Windows 10 (MSFT)
Microsoft Windows 10 now has 500 million monthly active users. Microsoft wants to hit 1 billion by the end of its 2018 fiscal year.
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installed on 1 billion devices — meaning PCs, tablets, and phones
To Microsoft's credit, it's making some savvy moves to grow Windows 10: New devices like the Surface Studio PC and Surface Book laptop are wooing away Apple superfans who feel jilted by the latest MacBooks, while the forthcoming Surface Laptop looks to attract students, too. And many businesses are expected to upgrade to Windows 10 within the year.
So it's not doom-and-gloom for Microsoft or Windows 10. But it does, perhaps, show why Microsoft is getting so aggressive about getting Windows 10 into more spaces and new markets.