- The biggest players in tech want a crack at disrupting TV advertising.
- Amazon and Google are taking a more direct approach by paying to control some TV ad space.
- Facebook is looking to partner and moving more deliberately.
- That means Facebook is likely to face resistance from the ad industry, which could put it behind other players
ADVERTISEMENT
Facebook's plan to disrupt TV advertising may have hit a wall
Google, Amazon and Facebook all see an opportunity to disrupt TV advertising. Among the three tech giants, Facebook has perhaps chosen the toughest route.
ADVERTISEMENT
Break in to TV advertising, and billions of dollars could flow to Facebook.
- Buy the rights to programming, like
- Hulu’s coming 50-channel offering
- . Being a pay TV provider also gives companies like YouTube and Hulu the ability to sell a certain amount of live commercial time each hour, just like cable companies such as Comcast and Charter.
FOLLOW BUSINESS INSIDER AFRICA
ADVERTISEMENT