A startup that bills itself as the 'Salesforce of pot' has raised $3.5 million

pulse

March 15, 2017 7:53 PM

Baker raised a total of $3.5 million to help recreational marijuana dispensaries optimize sales.

An employee inspects a marijuana plant clone before planting it at Tweed Inc. in Smith's Falls, Ontario.

A startup that's being called the "Salesforce of pot" has just raised $3.5 million to expand into new markets that have recently legalized recreational marijuana.

The company, Baker, raised an additional $1.6 million on top of its initial seed round in August for a total haul of $3.5 million.

Baker is a software platform that helps dispensaries generate more revenue, optimize sales, and increase customer retention in the burgeoning industry.

Baker isn't a "plant-touching" business, but rather a software platform, meaning that it may be sheltered from a federal crackdown.

pulse