Media company beats expectations with blowout fourth-quarter results

pulse

February 1, 2017 10:17 PM

Mobile continues to play a key role in revenue growth, with mobile ads accounting for 84% of total ad revenue during the quarter.

Mark Zuckerberg

Facebook reported a blockbuster fourth quarter on Wednesday, as mobile ads drove a 50% jump in revenue that far outpaced the companys spending, and as the social network moved closer to amassing an unprecedented audience of 2 billion users.

The company managed to beat growth expectations across the board despite concern that it's running out of room to place ads in the News Feed.

Facebook's ratio of monthly to daily active users — an important statistic used to judge user engagement with the service — also stayed steady at 66% for the fourth consecutive quarter.

Here are the key numbers from Q4:

Here are some charts showing Facebook's growth:

pulse

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