Apple CEO Tim Cook said last week that augmented reality can be as big as the iPhone.
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Apple’s 'vision' for its next big thing convinced a big company to sell itself for cheap (AAPL)
Whatever Apple ends up doing in AR, it's likely to include Metaio technology. Apple bought the company in 2015, as one of the first AR companies it purchased.
Apple CEO Tim Cook looks up to the skies.
It's not the first time that Cook has talked up Apple's plans in AR, a technology that integrates computer graphics and internet information with the real world — think of a next-generation Google Glass or "Pokémon Go," or the fun face filters on Snapchat.
Whatever Apple ends up doing in AR, it's likely to include Metaio technology. Apple bought the company in 2015, as one of the first AR companies it purchased in a mini-run of AR acquisitions.
In fact, Apple may have gotten a deal on Metaio because of its vision for the technology, Bloomberg reports in a longer story about Apple's M&A strategy.
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Did you work for Metaio? Know anything about Apple and AR? Email the author at kleswing@businessinsider.com
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