Amazon wants to start selling its own $10 bras (AMZN, LB)

pulse

February 10, 2017 6:40 PM

Amazon could start selling its own line of lingerie products within the next several weeks, according to the WSJ.

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The products are expected to be priced around $10, significantly lower than the bras sold by Victoria's Secret, one of the leading companies in the market which typically sells bras for around $40. Amazon already sells its own line of lingerie products in the UK under the brand Iris & Lilly.

The launch of its own lingerie brand in the US is Amazon's latest move in to the fashion retail space. Last year, Amazon quietly launched seven private fashion brands, and is reported to be working on its own workout clothing brand as well.

In one of the job openings for Amazon Fashion, the company describes its mission as becoming

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