Amazon's first bookstore in the Bay Area will be in Walnut Creek, a suburban town 20 miles east of San Francisco.
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Amazon is finally opening a bookstore in the San Francisco Bay Area (AMZN)
Amazon's next bookstore will open in Walnut Creek, a suburban town in the East Bay.
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According to the East Bay Times' Jennifer Modenessi, Amazon's bookstore will be located in Broadway Plaza, one of the high-end shopping centers in the region.
In an email to Business Insider, Amazon's spokesperson confirmed the report, saying, "
This will be Amazon's ninth brick-and-mortar bookstore. It already has three open in Seattle, San Diego, and Portland, with five more to come in New York, Chicago, New Jersey, and two suburban towns of Boston.
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It's unclear what made Amazon choose Walnut Creek, as opposed to a more metropolitan area like downtown San Francisco. But Walnut Creek is a destination shopping town, and also follows a common theme that can be found in other Amazon bookstores: it's close to independent bookstores.
As noted in the East Bay Times report, Walnut Creek has lost all of its major bookstores in recent years and is left with a single antiquarian shop called Swan's Fine Books. Amazon's new bookstore will be located 0.3 miles, or a 7-minute walk, away from Swan's Fine Books.
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