Under Armour made some huge mistakes that are turning into a nightmare (UA)

pulse

February 19, 2017 3:01 PM

Misreading the American sportswear market has costly implications for the future of the Baltimore-based brand.

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Under Armour isn't cool anymore, according to a recent analyst note.

"Will the lower-priced product negatively impact the sales of the higher-priced product?" Powell told the Baltimore Sun. "Other brands have done it, but it's tricky. You've got to have clear lines of distinction."

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