Suburban women ditch Nordstrom and go on a cash-waving rampage to support Ivanka Trump (JWN, DDS)

pulse

February 16, 2017 9:38 PM

A viral video shows a group of women storming into a Nordstrom to cancel their accounts in response to the retailer's decision to stop selling Ivanka Trump's fashion brand, promising to shop at Dillard's instead.

A screenshot from a viral video shows Trump supporters canceling their Nordstrom memberships following news that the company would drop Ivanka's brand.

On Wednesday, Laurie Ray posted a video on Facebook of herself and seven other women — some wearing shirts with photos of President Donald Trump that say "Haters Gonna Hate" — walking into a Nordstrom in Chandler, Arizona, with handfuls of cash to cancel their accounts, The Daily Mail reported.

"I've been shopping at Nordstrom for 30 years," one woman in the video says, speaking into a telephone. "Because of your decision to drop Ivanka Trump, I will no longer shop at your store, nor will my husband or our nine children or our eight grandchildren."

Instead, the women say they are "headed to Dillard's to buy all kinds of stuff." Dillard's continues to sell Ivanka's brand.

Ray said on Facebook that ditching Nordstrom was a "YUGE" sacrifice because it was her daughter's go-to place to buy shoes, but that she made the decision to support Ivanka.

"A big group of us are meeting at Nordstrom's to cancel our accounts, than [sic] to lunch at Cheesecake Factory," Ray said in a Facebook post on Tuesday. "Afterwards we are headed to Dillard's to #buyivanka and open up accounts there."

The video of the women shopping went viral quickly, with more than 422,000 views as of Thursday afternoon.

On Thursday, Ray said in a Facebook post that she and her companions didn't post the video looking for attention or to put Nordstrom out of business.

"Our husbands love us and support us," the post says. "Some of us were wearing our 'HATERS GONNA HATE' shirts, so the hate is ironic and unnecessary."

Earlier in February, Nordstrom cut ties with Ivanka Trump's brand, citing disappointing sales. The move came after months of online efforts from the anti-Trump #GrabYourWallet movement, which has encouraged shoppers to boycott any retailer that does business with the Trump family.

Since Nordstrom's decision to cut ties with Ivanka, some supporters of Donald Trump, like Ray, have threatened to boycott the retailer.

Watch the full video:

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