With more than 7 YouTube million subscribers, her own L'Oreal line, and a growing e-commerce beauty startup, hair-and-makeup guru Michelle Phan is one of the most successful YouTubers ever.
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YouTube Superstar Michelle Phan Shares Her Tips For Building A Social Media Brand
She's a social media genius.
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Her book also offers some advice for establishing a solid social media presence.
1. Choose a platform.
2. Claim your name, and keep it consistent.
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"Social media is an ever-changing world," Phan writes. "You want to be ready if a certain platform becomes red-hot, and you don't want someone else taking your company name as his or her handle. That does happen!"
3. Create content thats new and fresh.
Interesting, diverse content is the most important part of amassing a follower base. Pick a topic and become an expert at it.
"You need interesting content that entertains or informs — preferably both," she writes. "You want people to look forward to your posts and come back for more. People want to follow you. They want to hear your words and see your vision."
4. Make a schedule.
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Becoming a social media guru does involve a significant time commitment. Sticking to a schedule, or posting different kinds of content on different days, will help you avoid annoying your followers.
"You need to carve out time (preferably daily) to monitor and update. This is why it's best to focus on one or two platforms and commit to doing them well," Phan writes. "Robust activity on one site is so much better than halfhearted activity on multiple sites."
5. Engage with your followers.
"That old saying 'If you build it, they will come' doesn't apply to social media," she writes. "You need to be, well, social, and put out that virtual welcome mat."
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