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People paid $12,000 to go to a music festival with beachside barbecues and Champagne brunches — and all they got were these sad cheese sandwiches

Partygoers at Fyre Festival expected beachside barbecues and Champagne brunches by Starr Catering Group. Instead, they're getting cheese sandwiches.

The sad cheese sandwich that has become a symbol of the Fyre Festival's failure.

Partygoers headed to a music festival in the Bahamas this weekend expected beachside barbecues and Champagne brunches.

Instead, they're getting cheese sandwiches — if they get any food at all.

Fyre Festival was advertised as a three-day party, organized by Ja Rule and tech entrepreneur Billy McFarland's Fyre Media. Tickets for the weekend cost between $450 and $12,000.

So far, the event, which was supposed to take place over two weekends — April 28-30 and May 5-7 — has been described as a "complete disaster," with half-built tents, canceled musical acts, and guests stranded at airports.

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According to a cached version of the festival's website, which has since been replaced with an apology from Fyre, the weekend was supposed to include a kickoff beachside barbecue complete with "a stunning sunset, a Bahamian menu and Champagne toast," and a "yacht brunch party" with Champagne and "awesome" views.

But attendees are saying on social media that there's not enough food for festivalgoers. The food there seems to be a far cry from the "culinary experience" they were promised.

The pièce de résistance of the festival's culinary failures so far: a sad cheese sandwich posted on Reddit late Thursday night.

"The dinner that fyrefestival promised us was catered by Steven Starr is literally bread, cheese, and salad with dressing," said Reddit user Here_Comes_the_Kingz. Starr is a famed restaurateur.

Photos of the sad sandwich quickly spread on Twitter, as people reveled in the schadenfreude of the failed festival.

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Soon, the sandwich was a symbol of the Fyre Festival's failure.

We don't know who made this sad sandwich, but it definitely wasn't Starr Catering Group, which originally was booked for the event. The company told Business Insider it terminated its services with Fyre on April 2.

"After careful consideration, Starr Catering Group realized that there were significant business issues that could not be resolved and would not allow them to deliver a premium food and beverage experience that met Starr's exceedingly high standards," the company said in a statement.

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