Macy's is morphing into a discount store.
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Macy's just signaled the end of department stores as we know them (M)
Macy's is copying TJ Maxx and Nordstrom Rack.
Macy's is copying TJ Maxx.
The department-store chain is testing self-service systems in its shoe departments and at its beauty counters, meaning customers would serve themselves instead of finding a salesperson to retrieve shoes or make eyeliner recommendations.
"Lots just say, 'Leave me alone, let me get the shoe I want and move on,'" Hoguet said Wednesday at a conference in Boston, according to Fortune.
This isn't the first time Macy's has copied discount stores, and it won't be the last.
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Hoguet said that Macy's would be incorporating even more elements from discount stores into its business model going forward.
The company opened a number of standalone "Backstage" stores and then last year started rolling them out within existing Macy's locations.
At the same time, Macy's added a clearance section to its department stores that it calls "Last Act." The clearance section compiles discounted items from racks around the store and centralizes them in one place.
Macy's is realizing that the traditional department store model is crumbling, and it needs to become more like a discount store to stay competitive.
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