Why McDonald's Filet-o-Fish sandwiches are so popular in March (MCD)

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March 3, 2017 9:31 PM

McDonald's Filet-o-Fish sandwich experiences a surge in sales during lent, as customer chose not to eat meat.

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Lent started Wednesday and for McDonald's, that could mean a 40-day surge in orders of its Filet-o-Fish sandwich.

According to McDonald's,

In the 1960s, franchise owner Lou Groen from Cincinnati, Ohio noticed a dip in sales on Fridays when local Roman Catholic customers were observing Lent. Groen convinced McDonald's to start selling a breaded whitefish sandwich as an alternative to its classic hamburger.

More than 50 years later, it's still drawing in crowds for that very reason.

Today, the is also a favorite amongst religious Jewish customers.

Some McDonald's restaurants offer discounts on the Filet-O-Fish on Fridays during Lent.

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