Dallas Thompson has been fantasizing about a J. Crew purple cocoon coat for weeks.
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Retailers like J. Crew are ignoring a $20 billion opportunity — and it's infuriating shoppers (JCG, M, KSS, AEO)
Women’s plus-size apparel is a big business. But many plus-size shoppers still have trouble finding flattering clothing.
Aerie's ad campaign featuring real women
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"It's very challenging," Thompson told Business Insider. "You have to make shopping a hobby or a sport."
Victoria's Secret, which is known for its ads featuring rail-thin models, is losing ground to more body-positive brands, like American Eagle's Aerie, even though both brands sell up to size XXL.
L Brands
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But trying clothes on in stores is still more appealing, she says.
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