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Coke's 'America the Beautiful' pre-game Super Bowl ad was just as divisive the last time it aired (KO)

Coca-Cola has shelled out for two ads during the Super Bowl this year, but the spot it aired in the pre-game commercial break is likely to be the one that will get most people talking.

The It's Beautiful ad first ran during the 2014 Super Bowl pre-game commercial break.

The soda company aired a re-run of the spot it ran during the 2014 Super Bowl.

"It's Beautiful" sees a cast of diverse people singing "America The Beautiful," first in English, but also languages like Hindi, Arabic, and Tagalog. The ad is designed to portray the multi-cultural make-up of the US population.

The ad, created by Wieden + Kennedy, took on a certain poignance this year, given the current political climate.

Last time the spot aired, a bunch of people hated it, taking to social media to air their grievances against the brand — with some threatening to boycott the brand.

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"One simply does NOT sing America the Beautiful in ANY language but English! Get on board or OUT!" one Facebook user posted to Coca-Cola's page at the time, which had been transformed into a wall of conservative protest. For a while, the hashtag #BoycottCoke trended on Twitter after the ad aired.

This time around, the spot looks to have been similarly divisive.

Some people have adopted the #BoycottCoke hashtag this time around too:

That said, as in 2014, it appears just as many people are applauding the brand for its ad:

We'll have more data about the share of voice between positive and negative reactions to the ad on social media as soon as it's available.

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Coca-Cola is also airing two ads during the game itself — one for its portfolio of Coke brands and another for Sprite, both of which have previously aired on TV before.

Here's the Coca-Cola ad:

And this is Sprite's first Super Bowl ad:

More to follow

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