Unless you've been locked in a nuclear bunker for the past few days, you can't have failed to miss the incident that occurred on a United Airlines flight set to travel from Chicago to Louisville, Kentucky, in the US on Sunday.
Twitter users are tearing into United after it forcibly removed a passenger from its plane
The violent nature with which a man was removed from his seat has sparked backlash and relentless mocking of the airline on Twitter.
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After refusing to give up his seat for cabin crew, David Dao, a doctor practising in Kentucky, was forcibly removed from the aircraft. Unfortunately for United, passengers filmed the whole thing.
The violent nature with which Dao was removed from his seat has sparked backlash and relentless mocking of the airline on Twitter.
These are some of the highlights to come out of the public-relations debacle:
"United Airlines, you guys won."
The first rule of United Airlines is: You do not talk about United Airlines.
Indie rock artist Mikel Jollet was quick to link the United Airlines blunder with Pepsi's advert that went viral for all the wrong reasons.
Even the dictionary, Merriam-Webster got involved.
People started using #NewUnitedAirlinesMottos to create parody adverts for the airline.
Bargain.
David Osland used the incident to take fire at the Labour Party.
Remember the Florida Sheriff's bizarre message to drug dealers?
Watch the viral video this meme is based on here.
A suggestion for a rebranding by United's competitor Southwest Airlines.
One user suggested taking precautions now before a United Airlines flight.