How Netflix originals are crushing Amazon and Hulu, in one chart

pulse

February 1, 2017 4:56 PM

Demand for Netflix originals was eight to nine times higher than demand for Amazon Video and Hulu originals in 2016, according to research company Parrot Analytics.

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And the gap grew bigger as the year went on, with second-half Netflix hits like "Stranger Things," "Luke Cage," "The Get Down," and "The OA."

Check the chart:

Also interesting: Amazon seems to be emerging as the top competitor.

Parrot measures demand by tracking a range of factors from file sharing to social-media chatter.

Netflix and Co. are focused on building up originals to stand out in a crowd of streaming services and to avoid overpaying for other people’s content.

One bit of analysis from Parrot suggests that this approach is working, with a 0.51 correlation between demand for Netflix originals and Netflix stock.

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