4 lessons about how millennials spend money from MTV's new reality competition show

pulse

March 7, 2017 11:13 PM

Kevin Lee, the creator of MTV"s "Stranded with a Million Dollars," tells Business Insider what he has learned about millennials and their ideas around money.

The cast of "Stranded with a Million Dollars."

MTV's new show, "Stranded with a Million Dollars," serves up a twist on the reality survival show.

On the new series, which airs Tuesdays at 10 p.m., 10 millennials from diverse backgrounds accept the challenge of living on the island of Taveuni, Fiji. But they're also given a total of $1 million to spend on a variety of food, tools, and luxuries at outrageous prices. In the end, those who are able to last for 40 days will get to divide whatever's left of the million-dollar bounty.

With its million-dollar twist and the tough living conditions, viewers get an ample look at the cast members' attitudes toward money.

by the show's use of flying drones and automatic cameras.

Here's what the creator of MTV's "Stranded with a Million Dollars" learned about millennial spending habits while shooting the show:

1. The biggest strategic mistake: Contenders failed to invest their money early on, so that it could help them win later.

2. The best course correction: Some cast members did come around to realizing an early strategic purchase would really pay off.

3. The most "unexpected" social insight: Bonds over views around money overcame personality and cultural differences.

Lee said the cast splintered into groups that shared similar strategic plans around the money and crossed geographical or cultural divides, something the show creator called "unexpected."

4. In conclusion: Millennials aren't really that different from other generations when it comes to money.

Watch a trailer for MTV"s "Stranded with a Million Dollars" below:

Stranded With A Million Dollars

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