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Shake Shack is churning out new stores, but there are still some issues (SHAK)

SSS and margins were weak in Q1.

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More stores doesn't always translate into better results, and Shake Shack provides a good case study.

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On Thursday, the burger and shake maker reported adjusted earnings per share of $0.10, beating some analysts' estimates.

In a note out to clients on Friday Morgan Stanley said Shake Shack's first quarter was strong in some respects.

"SHAK remains a development machine — driving EBITDA growth — with new stores continuing to perform well," the bank said.

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According to Morgan Stanley, Shake Shack opened up seven stores in the first quarter of 2017, three more than the bank expected. But more stores didn't translate into a completely rosy quarter for the firm. According to the bank, Shake Shack reported shaky margins and lower same-store sales.

"Restaurant margins, however, missed by 150bps vs our model, with labor 120bps above our estimate (27.6% of sales vs our 26.4%), and up 240bps Y/Y," the bank said.

"March SSS of down 8% — due in part to the Easter holiday shift — were a significant drag on the overall 1Q comp of down 2.5%, and we don’t currently expect full recapture of March's negative performance in April," the bank added.

As such, Morgan Stanley has reduced its 2017 EPS estimate to $0.49 from $0.50. It has a price target of $34 per share, which is lower than the firm's current share price of $35.41.

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