Cruise companies are hoping that it's no longer just the "newlyweds and nearly dead" who want to vacation on the high seas. Rich millennials — an age group that has been shown to favor spending money on experiences over luxury goods — are becoming a target for the $39.6 billion global cruising industry.
ADVERTISEMENT
Cruise ships are adding spin classes and DJ sets to attract millennials (RCL)
Millennials have become the latest target for cruise companies who are creating ships to appeal to this age group.
Onboard Royal Caribbean's "Harmony of the Seas" ship, the largest in the world.
"They don't have to turn themselves into something they're not. They’re going to exotic, interesting destinations and are doing things that millennials want to do."
JOIN OUR PULSE COMMUNITY!
ADVERTISEMENT
Eyewitness? Submit your stories now via social or:
Email: eyewitness@pulse.ng
ADVERTISEMENT