Apple's getting crushed in China (AAPL)

pulse

March 13, 2017 5:57 PM

UBS: "The exception was China, where share was down 17 points YoY as units fell 19%."

A man stands near Apple's iPad advertisement in Shanghai, China.

Apple remains an aspirational brand across most of the world, except China where the company is losing market share rapidly, according to UBS.

"Apple achieved its highest market share in four years in the US, Europe, Japan, and RoW," said a UBS report authored by Steven Milunovich and Benjamin Wilson. "The exception was China, where share was down 17 points YoY as units fell 19%."

Market share in Hong Kong and Taiwan was hit particularly strong, both down 50%.

The analysts used Gartner smartphone shipment data through December for their study of Apple's performance in the "premium phone" market.

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