With the iPhone 8 set to be released later this year, Apple looks to have a sizable advantage over its competitors in one important metric: customer loyalty.
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Apple has a huge advantage over its rivals ahead of the iPhone 8 release (AAPL)
Morgan Stanley upgraded its price target for Apple stock after a survey found that the tech giant has a sizable advantage over its rivals in terms of customer loyalty.
Apple CEO Tim Cook.
A new AlphaWise survey found that 92% of surveyed iPhone owners "somewhat or extremely likely" to upgrade in the next 12 months plan to stick with the Apple brand, according to a Morgan Stanley note.
That led the rest of the field by a wide margin as Samsung (77%),
With an estimated 79% of the US smartphone market being controlled by Apple and Samsung, the window to win over rival customers is narrowing. But if 92% of upgrading iPhone customers do indeed stick with Apple and Tim Cook is proven to be right, that won't be too much of an issue.
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