Tara Fela-Durotoye Beauty entrepreneur,others stand against intellectual theft in 'United We Stand' Campaign

Tara Fela-Durotoye, Oke Maduewesi and more raise voices in against intellectual theft in a Kemi Adetiba directed campaign...

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Tara Fela-Durotoye and other Nigerian entrepreneurs are raising their voices to stand against counterfeiting, intellectual property theft and piracy in Nigeria with a campaign titled 'United We Stand'.

In the visual directed by Kemi Adetiba, Tara Fela-Durotoye of House Of Tara speaks about her makeup brand and how intellectual theft and piracy has become a major issue for the indigenous brand.

Tara Fela-Durotoye play

Tara Fela-Durotoye

(Pulse)

 

The short documentary featuring some members of the campaign collective which included distributors of Zaron and Tara products, influencers, bloggers, and government officials and regulators feature Oke Maduewesi CEO of Zaron Cosmetics, Temitayo Eyitayo CEO of 24 Apparel, Funke Akindele top actor and producer, Chude Jideonwo of RED Media and more join the entrepreneur to stand against the scourge.

ALSO READ: Tara Fela-Durotoye set to revolutionize the industry with 'United We Stand Campaign'

On Friday 24th February 2017, the United We Stand campaign collective hosted a stakeholder meeting to raise awareness about the rampant issue of counterfeiting, intellectual property theft and piracy in Nigeria.

United We Stand Stakeholders Meeting play

United We Stand Stakeholders Meeting

Tara Fela-Durotoye play

Tara Fela-Durotoye with beauty enthusiasts at the United We Stand Campaign in Lagos

 

United We Stand Stakeholders Meeting play

United We Stand Stakeholders Meeting

The United we stand campaign collective include Tara Fela-Durotoye (CEO, House of Tara International) Oke Maduewesi (Zaron Cosmetics), Funke Akindele-Bello (Scene One TV), Temitayo Eyitayo (Founder, 24 Apparel) Uzo Uzeoke (Executive Director, Emzor Pharmaceuticals) and Chude Jideonwo (Managing Partner, RED Media Africa).

ALSO READ: Tara Fela-Durotoye profiled on CNN African Voices

The 'United We Stand' Campaign Collective raises awareness against counterfeiting, intellectual property theft and piracy in Nigeria.

Watch the campaign video.